What can you do with a marketing degree?

Whether it is data analysis, market research, product selling, or promotion, there are ample options to cater for different needs and interests.

Marketing is a broad arena with many career paths to follow and numerous avenues for exploration. There are many areas outside of the typical business world that need the skills of an expert marketeer; charities, foundations and NGOs are frequently on the hunt for people with top marketing skills.

Always in demand

In the corporate machine, the role of the marketing professional is a fundamental cog and, as long as companies need to sell products, there will always be a role for marketeers. Regardless of an organisation’s size, there is an essential need for strategic marketing plans to ultimately achieve success. Having a top-notch marketing qualification will always be a valuable asset and can be the way to differentiate yourself from job rivals.

A chance to work creatively

Marketing is a perfect route for those that not only have a passion for business but those that possess a creative streak. Marketing is the main area in business in which creativity is not only a coveted trait but a necessary one; making it the perfect career choice for inventive and resourceful individuals. Although a career in marketing can be challenging, if being creative is your strong suit then the reward of being able to use this attribute on a daily basis should make marketing a very attractive option.

Increased earning potential

While salary should not be the only factor in deciding a future career, it should certainly be a key consideration. According to research on graduate average salaries, a marketing degree graduate can earn 25% more than a non-graduate in the same field*. A future career in marketing can be seen as a lucrative proposition with the average salary currently around £39k and an average salary of £80k for a Marketing Director role. *Based on a professional position requiring a degree compared to non-professional in the same field.

Which degree will get me which marketing job?

Here are a selection of marketing qualifications that offer specialisations so you can become the best candidate for the area of marketing you are really ready to pursue a career in.

Dual MSc & MA in Strategic Marketing (Global Marketing)

Market Research Director

A market research director manages an organisation’s policies, objectives and initiatives. They are responsible for monitoring changes in the marketplace as well as modifying their own marketing plans accordingly.

Average salary: £70,000

Market Research Manager

A market research manager oversees market research and the development of new concepts. They formulate all aspects of research and development proposals, from the objectives of a project, to costs or equipment needed.

Average salary: £35,000

Dual MSc & MA in Strategic Marketing (Luxury Brand Management)

Product Development Manager

A product development manager focuses on the development and planning of a product and are primarily responsible for navigating a product from original concept to eventual commercialisation.

Average salary: £36,000

Brand Manager

A brand manager plans and directs marketing content for a particular brand or product. They are responsible for organising a variety of different projects, from sales and advertising to marketing research and, with this experience in hand, many in this role move on to other positions once they have acquired the necessary experience.

Average salary: £35,000

Dual MSc & MA in Strategic Marketing (Sales Management)

Advertising Sales Director

Although an advertising sales director creates, cultivates, and organises a company’s advertising strategy, much of their role focuses on budgeting, projections and negotiating.

Average salary: £67,000

Account Executive

An account executive works to preserve the positive working relationships between their company and current and potential advertising accounts. The majority of an account executive’s time is spent cultivating these relationships with the intention of acquiring new accounts.

Average salary: £21,000

Global MBA (Marketing Management)

Media Director

A media director is ultimately responsible for acquiring print space in newspapers and magazines, and broadcast time on radio and television for their clients. The director creates media strategies based on a client’s budget and objectives.

Average salary: £58,000

Advertising Manager

An advertising manager organises a company’s advertising strategy, whilst focusing on business and technical elements. An advertising manager also manages sales material and spends extensive time in dialogue with representatives.

Average salary: £32,000

MSc in International Marketing

Media Buyer

A media buyer purchases media space and time whilst simultaneously researching and developing campaigns; all of which can be done in a domestic or international capacity. Their responsibility is to locate the media that will best convey a message, for the lowest possible price.

Average salary: £25,000

Account Coordinator

An account coordinator is in charge of arranging print media advertisements as well as managing schedules and promotions to ensure that all projects are completed punctually and clients are satisfied. They also help the account executive maintain client relationships.

Average salary: £20,000