Marketing Management

The Global MBA (Marketing Management) provides a detailed study of international marketing performance, and the contemporary marketing techniques employed by global companies.

Start Dates

January, April, July, October

Duration

18 to 36 months

Fees

£9,000

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Global MBA

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Investigate global and digital marketing practices by exploring key strategies and the most up-to-date trends in international business.

This MBA specialisation will prepare you in areas such as strategic management, finance, and operations management. You will also gain extensive knowledge in global marketing management and digital marketing, ensuring you are able to pursue a successful career within global organisations. As a graduate, you will be able to evaluate the key marketing practices employed by international companies, as well as the factors affecting performance in international markets.

Learning Outcomes

Graduates of the Global MBA (Marketing Management) will possess career-ready skills in:

Global marketing decision-making processes
Search engine marketing including AdWords, SEO, PPC, and more
Implementing marketing strategies and achieving a competitive advantage
Maximising corporate value, and reducing corporate risk
Leadership at senior-level management positions

Online Delivery

You will study your programme with London School of Business & Finance. Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

Professionally produced video lectures created by leading business practitioners
A designated tutor who will provide support and feedback throughout your programme
Case studies and discussion questions to enhance your understanding of theory in context
Downloadable e-books and free library resources to aid your assignment writing and research
Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world

Entry Requirements

UK undergraduate degree or equivalent - any subject area
English levels 5.5 IELTS (5.5 in all bands) or equivalent*
Relevant work experience is an asset, but no work experience is required

Syllabus

The Global MBA syllabus reflects the international marketplace by combining the latest in management theory with the practical skills that modern employers need. It is a comprehensive programme that examines key fundamentals such as finance, strategic management, operations management, and marketing. You can either enrol on the standard programme with a fixed syllabus of six modules, or select one of 10 specialisations featuring two elective modules to tailor your degree to fit your career goals.

The latter part of the programme involves a research project – including writing your MBA dissertation. Each programme module is worth 10 ECTS credits. The final dissertation project is valued at 30 ECTS credits. Follow this link to see the full programme syllabus.

Class Profile

Information based on the class of 2015-2016

Testimonials

The tutors were always available and helpful, answering questions, supporting challenges on all modules.

— Giorgio Zaccarian, Italy

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