Global MBA Syllabus

Course structure

Stage I

Modules - Core modules

Marketing and Business Environment

Accounting and Managerial Finance

Systems and Operations Management

Strategic Management and Leadership

Stage II

Modules - Elective / Specialisation module

Specialisation Module I *

Specialisation Module II *

Stage III

Modules

Integrative Research and Consultancy Project

*See below for elective specialisation modules. All specialisations are available subject to student demand.

Specialisations and elective modules

Global MBA

• Any combination of 2 MBA elective modules

Global MBA (Financial Management)

• Advanced Corporate Reporting
• Performance Management and Control

Global MBA (Investment Banking)

• Advanced Corporate Finance
• M&A and Private Equity

Global MBA (Marketing Management)

• Global Marketing Management
• Digital Marketing Communications

Global MBA (HR Management)

• Human Capital Management
• Cross-Cultural Management

Global MBA (Project Management)

• Project Management and Leadership
• Cross-Cultural Management

Global MBA (Sales Management)

• Global Customer Relationship Management
• International Strategic Sales Management

Global MBA (Risk Management)

• Corporate Governance and Ethics
• Enterprise Risk Management

Global MBA (International Business)

• Global Marketing Management
• Cross-Cultural Management

Global MBA (Entrepreneurship)

• Entrepreneurial Business Management
• Innovation and Product Development

Global MBA (Carbon Management)

• Project Management and Leadership
• Carbon Management and Entrepreneurship

Global MBA (Management Consulting)

• Management Consultant Toolkit
• Cross-Cultural Management

Global MBA (Oil, Gas and Energy Management)

• Contemporary Issues in Oil, Gas and Energy
• Carbon Management and Entrepreneurship

Global MBA (Innovation and Technology Management)

• Strategic Technology Management
• Innovation and Product Development

Global MBA (Hospitality, Sport and Tourism Management)

• Strategic Hospitality, Sport and Tourism Management
• Global Marketing Management

Global MBA (Luxury Brand Management)

• Luxury Brand Management
• Global Marketing Management

Global MBA (Knowledge Management)

• Strategic Technology Management
• Knowledge and Information Management

Topics covered:​

• Marketing Philosophy and Strategy I: Marketing and the job of the marketing manager
• Marketing Philosophy and Strategy II: Strategic marketing frameworks
• Analysis for Marketing Decisions I: Marketing research and analysing consumer behaviour
• Marketing Decision Making I: New product development
• Marketing Decision Making II: Product decisions
• Marketing Decision Making III: Pricing and sales promotion
• Marketing Decision Making IV: Communications and advertising strategy
• Marketing Decision Making V: Channels of distribution - personal selling and direct marketing
• Marketing Decision Making VI: Customer relationship management

Topics covered:

• Introduction to Financial Statements I: Balance sheets / Income statements
• Introduction to Financial Statements II: Statement of equity movement / Cash flow statements
• Introduction to Financial Statements III: Accounts / Financial statement analysis
• Financial Management I: Investments / Traditional methods of investment appraisal
• Financial Management II: Discounted cash flow methods of investment appraisal
• Financial Management III: Capital structure theories
• Financial Management IV: Sources of finance
• Financial Management V: Cost of capital
• Financial management VI: Capital and risk management

Topics covered:​

Topics covered:​

• Introduction to Classic Strategic Planning Concepts
• Corporate Vision, Value, and Targets
• Business Economics: The macroeconomic environment and microeconomic choices
• Competitive Strategy
• Organisational Resources, Cultures, and Competencies
• Strategic Development and Portfolio Models
• Stakeholder Analysis
• Evaluating Strategies and Organisational Capabilities 
• Business Ethics and Strategy
• Contemporary Issues in Strategic Management
• Competitive Advantage through Innovation
• Strategic Internal and External Analysis
• Contemporary Issues in Strategic Business Management
• Critical Evaluation of Strategic Planning
• Ethics and Strategic Planning
• Differentiating between Management and Leadership
• Models of Leadership

Topics covered:​

• The Financial Reporting Framework
• Reporting the Financial Performance of Entities
• Financial Statements of Group Entities I: Consolidated financial position statements
• Financial Statements of Group Entities II: Comprehensive income statements
• Financial Statements of Group Entities III: Cash flow statements
• Financial Statements of Group Entities IV: Notes to accounts and MDA
• Specialised Entities
• Accounting Regulation and Financial Reporting
• The Appraisal of Performance and Position of Entities

Topics covered:​

• The Financial Reporting Framework
• Foundations for Implementing Strategy I: Managing organizational tension / Successful strategy basics
• Foundations for Implementing Strategy II: Organizing for performance / Performance measurement and control
• Creating Performance Measurement System I: Building a profit plan
• Creating Performance Measurement System II: Evaluating strategic profit performance
• Creating Performance Measurement System III: Designing asset allocation systems / Linking performance to markets
• Creating Performance Measurement System IV: Building a balanced scorecard
• Creating Performance Measurement System V: Performance prism
• Creating Performance Measurement System VI: New age tools
• Achieving Profit Goals and Strategies I: Diagnostic and interactive control systems / Public sector organizations
• Achieving Profit Goals and Strategies II: Aligning performance goals and incentives
• Achieving Profit Goals and Strategies III: Identifying and managing strategic risk
• Achieving Profit Goals and Strategies IV: Levers of control for implementing strategy

Topics covered:​​

• M&A and Private Equity Valuation Methods I: Comparable companies’ analysis / Precedent transaction analysis (part 1)
• M&A and Private Equity Valuation Methods I: Comparable companies’ analysis / Precedent transaction analysis (part 2)
• M&A and Private Equity Valuation Methods II: Discounted cash flow analysis (part 1)
• M&A and Private Equity Valuation Methods II: Discounted cash flow analysis (part 2)
• Leveraged Buy Outs I: Leveraged buyout process
• Leveraged Buy Outs II: LBO analysis (part 1)
• Leveraged Buy Outs II: LBO analysis (part 2)
• Mergers and Acquisitions I: Basics

Topics covered:​

• Global Marketing Environment, Cross Cultural Management Issues and Marketing Research I: The global marketing environment and cross cultural issues
• Global Marketing Environment, Cross Cultural Management Issues and Marketing Research II: Marketing research - local and international spaces
• Marketing Entry and Global Expansion Strategies I: Marketing entry strategies
• Marketing Entry and Global Expansion Strategies II: Global expansion strategies
• Competitive Advantage, Business Strategy and Organisational Structures in a Global Context I: Competitive advantage and business strategy
• Competitive Advantage, Business Strategy and Organisational Structures in a Global Context II: Organisational structure in a global context
• International Marketing Strategic Planning Process I: Segmentation and targeting in international marketing
  International Marketing Strategic Planning Process II: Positioning in international marketing
  International Marketing Mix Decision and Constructing the International Value Chain I: Constructing the international marketing mix
  International Marketing Mix Decision and Constructing the International Value Chain II: Constructing the international value chain

Topics covered:​

• Topics in Capital Budgeting II: Types of real options
• Internet Marketing, E-Promotion Strategies and Mobile Marketing I: Definition, aims and origins of internet marketing
• Internet Marketing, E-Promotion Strategies and Mobile Marketing II: E-Promotion strategies and mobile marketing
• Strategic Digital Marketing, Management and Assessment of Digital Marketing Communications and Digital Media and Advertising I: Strategic digital marketing, management and assessment of digital marketing communications
• Strategic Digital Marketing, Management and Assessment of Digital Marketing Communications and Digital Media and Advertising II: Digital media and advertisement
• Internet Communications Channels and Strategies and Managing Direct and Database Marketing I: Internet communications channels and strategies
• Internet Communications Channels and Strategies and Managing Direct and Database Marketing II: Managing direct and database marketing
• Consumer Behaviour in Cyber Environment and Interactive Communications with Customers and Consumers I: Consumer behaviour in the cyber environment
• Consumer Behaviour in Cyber Environment and Interactive Communications with Customers and Consumers II: Interactive communication with customers and consumers
• New Media, New Trends and Strategic Considerations of Internet Marketing I
• New Media, New Trends and Strategic Considerations of Internet Marketing II

Topics covered:

• Introduction to Human Capital Management
• Definition and Different Views of Human Capital Management
• Building and Measuring Human Capital Value in Strategic Human Resources Management#
• Issues Regarding Human Capital in Strategic HRM
• Ownership Views of Human Capital
• Future Direction in Human Capital Management
• Globalisation - Multinational Companies
• Globalisation - Cultures, Institutions and Management
• Global Integration - International HRM
• Global Integration -Transfer and Diffusion of HR practices in MNCs

Topics covered:

• Analytical Frameworks of Cross Cultural Comparisons I
• Analytical Frameworks of Cross Cultural Comparisons II
• Cultural Intelligence and Competence I
• Cultural Intelligence and Competence II
• Expatriation and Repatriation I
• Expatriation and Repatriation II
• Cross-Cultural Leadership I
• Cross-Cultural Leadership II
• Culture and Negotiations
• Culture and Communication
   

Topics covered:

• Project Selection and Portfolio Management: Project selection and portfolio management / Leadership Project scope management
• Cost Estimation / Budgeting and Risk Management in Project Management I: Cost estimation / Budgeting in project management
• Cost Estimation / Budgeting and Risk Management in Project Management I: Risk management in project management
• Project Scheduling I: Networks / Duration estimation / Critical path and project scheduling - lagging, crashing, and activity networks
• Project Scheduling II: Critical chain project scheduling
• Resource Management and Project Evaluation I: Resource management
• Resource Management and Project Evaluation I: Project evaluation and control / Project closeout and termination
• Leading Diversity (Human Relations and Communications) I: Cross-cultural leadership intelligence
• Leading Diversity (Human Relations and Communications) II: Conflict management / Virtual teams in project management

Topics covered:

• Governance and Responsibility I: The scope of governance / Agency relationships and theories / The board of directors
• Governance and Responsibility II: Board committees / Directors’ remuneration / Different approaches to corporate governance
• Internal Control and Review I: Management control systems in corporate governance
• Internal Control and Review II: Internal control / Audit and compliance in corporate governance / Internal control and reporting
• Internal Control and Review III: Management information in auditing / Internal control
• Identifying, Assessing, and Controlling Risk I: Categories of risk / The risk management process
• Identifying, Assessing, and Controlling Risk II: Identification, assessment and measurement of risk
• Identifying, Assessing, and Controlling Risk III: Targeting and monitoring risk / Methods of controlling and reducing risk
• Identifying, Assessing, and Controlling Risk IV: Risk avoidance, retention, and modelling
• Professional Values and Ethics I: Ethical theories / Social responsibility
• Professional Values and Ethics II: Professions and the public interest / The codes of ethics
• Professional Values and Ethics III: Conflicts of interest / Unethical behaviour / Ethical characteristics of professionalism
   

Topics covered:

• Evolution of Customer Relationships
• A Model for Managing Customer Relationships I: Basic building blocks of IDIC / Identifying customers
• A Model for Managing Customer Relationships II: Differentiating customer value
• A Model for Managing Customer Relationships III: Differentiating customer needs / Customer collaboration strategy
• A Model for Managing Customer Relationships IV: Customer Insight and dialogue / Social media, privacy, and customer feedback
• A Model for Managing Customer Relationship V: Using mass customisation to build relationships
• Measuring and Managing to Build Customer Value I: Customer optimisation / Measuring the Success of Customer-Based Initiatives
• Measuring and Managing to Build Customer Value II: Customer analytics
• Measuring and Managing to Build Customer Value III: Managing the Customer-Strategy Enterprise (Part 1)
• Measuring and Managing to Build Customer Value IV: Managing the Customer-Strategy Enterprise (Part 2)

Topics covered:

• Strategic Planning and Sales Leadership I: Introduction to sales management / Sales function / Multi-sales channels
• Strategic Planning and Sales Leadership II: Sales Leadership / Sales executive ethics /
• Analysing Customers and Markets I: Business-to-Business (B2B) / Sales and customer relationship management
• Analysing Customers and Markets II: Leveraging information technologies
• Designing and Developing the Sales Force I: Organising the sales force / Sales Recruitment
• Designing and Developing the Sales Force II: Training the sales force
• Sales Process Management I: Supervising and leading the sales force
• Sales Process Management II: Setting goals and managing performance / Motivation and reward
• Measurement, Analysis, and Knowledge Management I: Interpreting customer Information / Assessing the performance of the sales force 
• Measurement, Analysis, and Knowledge Management II: analysing cultural factors that affect performance

Topics covered:

• The Entrepreneurial Process and Idea Generation
• Identifying Opportunities
• Entrepreneurial Marketing, Business Planning, and Financial Statements
• Equity Financing, Informal Investment, Venture Capital, and Harvesting
• Debt and Finance
• External Assistance for Start-ups and Small Businesses
• Legal Matters, Tax Issues, and Intellectual Property
• Selling in an Entrepreneurial Context
• Developing and Sustaining Growth
• Franchising and Social Entrepreneurship
   

Topics covered:

• Mastering Risk to Create Value I: Mastering risk to create value
• Mastering Risk to Create Value II: What is an enterprise-wide approach?
• Mastering Risk to Create Value III: The importance of mastering risk to create value
• The Evolution Towards EWRM and a Common Language I: The evolution towards EWRM
• The Evolution Towards EWRM and a Common Language II: A common language
• Risk Management Goals, Objectives, and Oversight I: Laying the foundation zone and uniform processes
• Risk Management Goals, Objectives, and Oversight II: Assessing risks and developing strategies
• Risk Management Capabilities and Risk Strategies I: Designing and implementing risk management capabilities
• Risk Management Capabilities and Risk Strategies II: Improving risk strategies, processes and measures
• Taking it all the way and Getting Started I: Taking it all the way
• Taking it all the way and Getting Started II: Getting started (Part 1)
• Taking it all the way and Getting Started III: Getting started (Part 2)

Topics covered:

• Accounting and Carbon Finance I: Carbon financing and statistical research in carbon emission studies
• Accounting and Carbon Finance II: Conventional finance and financing issues in the energy sector
• Accounting and Carbon Finance III: The structure of carbon markets
• Accounting and Carbon Finance IV: Voluntary carbon markets, the Kyoto Protocol, and its successor agreements
• Accounting and Carbon Finance V: Carbon accounting, auditing, financial reporting, and ethics
• Contemporary Issues in Carbon Management I: Climate change science, greenhouse gas stabilisation pathways, and adaptation options
• Contemporary Issues in Carbon Management II: Climate change policy / Governance and compliance in carbon management
• Contemporary Issues in Carbon Management III: Low carbon technologies and solutions
• Contemporary Issues in Carbon Management IV: The role of carbon finance in strategy and decision making / The economics of low carbon emission

Topics covered:

• Management Consultancy and Developing Expertise
• Management Consultancy: Projects and Delivery
• Top-Consultancy Tools I: Balanced scorecard and benchmarking engagement tools
• Top-Consultancy Tools II: Business process reengineering and change management engagement tools
• Top-Consultancy Tools III: Core competencies and customer relationship management engagement tools
• Top-Consultancy Tools IV: Loyalty management and customer segmentation engagement tools
• Top-Consultancy Tools V: Decision rights tools and downsizing engagement tools
• Top-Consultancy Tools VI: Enterprise risk management
• Top-Consultancy Tools VII: Knowledge management/ Mission and vision statements
• Top-Consultancy Tools VIII: Mergers and acquisitions engagement tools 
• Top-Consultancy Tools IX: Open innovation / Price optimisation models / Social media programmes
• Top- Consultancy Tools X: Supply chain management / Total quality management engagement tools

Topics covered:

• Oil & Gas Management I: The life cycle of an oil field
• Oil & Gas Management II: The roles of the various organisations involved in the oil industry
• Oil & Gas Management III: The concept of the ‘operator’ 
• Oil & Gas Management IV: The basics of marketing / Global issues and energy / Energy supply
• Oil & Gas Management V: International and European policy frameworks, strategies and support mechanisms
• Oil & Gas Energy Policy and the Environment I: Energy sector strategic responses / Nuclear power and renewables / Planning issues for energy infrastructure
• Oil & Gas Energy Policy and the Environment II: Public acceptance and processes of public engagement
• Oil and Gas Contract Law I: The roles of governments, national oil companies, and international oil companies
• Oil and Gas Contract Law II: Engineering & contracting companies / Service companies / The key principles of public international law
• Oil and Gas Contract Law III: Licensing and contractual arrangements in the international oil and gas industry

Topics covered:

• Understanding Technological Change
• Technology Evolution, Adoption, and Diffusion
• Sources of Innovation and Selecting Innovation Projects
• Assessing Customer Needs for New Product Development
• Benefiting from Innovation and a Consideration of Patents, Trade Secrets, Trademarks, and Copyrights
• Capturing Value from Innovation
• Competitive Advantage in High-Tech Industries
• Technical Standards and Strategy in Networked Industries
• Formulating Technology Strategy and Collaboration Strategies
• Organisation Structure for Technology Strategy and Strategic Human Resource Management

Topics covered:

• Creating Advantage and Chartering Innovation within an Organisation I
• Creating Advantage and Chartering Innovation within an Organisation II
• Preparing, Developing, and Supporting the Right Team I
• Preparing, Developing, and Supporting the Right Team II
• Placing Customers at the Centre of Innovation I
• Placing Customers at the Centre of Innovation II
• Changing the Organisation to Deliver Innovation I
• Changing the Organisation to Deliver Innovation II
• Motivating the Right Partners, Sharing the Returns, and Building Momentum in the Market I
• Motivating the Right Partners and Sharing the Returns, and Building Momentum in the Market II

Topics covered:

• Principles of Management and Their Interaction with Sports Management
• Principles of Finance and Their Application to the Sports Business
• Research Design, Process, and Methods and its Application to Sports Business and Management
• Case Studies in Sports Management
• Principles of Management and Their Interaction with the Hospitality Business
• Principles of Finance and Their Application to the Hospitality Business
• Research Design, Process, and Methods and its Application to the Hospitality Business
• Case Studies in Hospitality Management
• Principles of Management and Their Interaction with Leisure and Tourism Business
• Principles of Finance and Their Application to the Leisure and Tourism Business
• Research Design, Process, and Methods and its Application to the Leisure and Tourism Business
• Case Studies in Leisure and Tourism

Topics covered:

• The Uniqueness of the Luxury Brand Industry I: The difference in expectations and findings from the luxury brand industry
• The Uniqueness of the Luxury Brand Industry II: Competitive advantage, successful business models, and a review of three major players (LVMH, Richemont, and PPR Gucci)
• Major Sectors in the Luxury Industry: Fashion, perfumes, cosmetics, wine, spirits, watches and jewellery
• The Value Chain and Management Issues: Retail vs. Wholesale / Pricing and the risk of the major key account
• The Luxury Brand: The value of a brand, characteristics, brand signs and legal aspects
• Product Life Cycle and Strategies in the Luxury Brand Industry
• Creativity in Luxury Brand Management I
• Creativity in Luxury Brand Management II
• Marketing Communication in Brand Management
• Distribution and Supply Chain in the Luxury Brand Management Industry

Topics covered:

• The Evolving Field of Organisational Learning and Knowledge Management I
• The Evolving Field of Organisational Learning and Knowledge Management II
• Disciplinary Perspectives of Knowledge and Information Management I
• Disciplinary Perspectives of Knowledge and Information Management II
• Organisational Learning and Building the Learning Organisation I
• Organisational Learning and Building the Learning Organisation II
• The Knowledge and Information Management Practices in Organisations I
• The Knowledge and Information Management Practices in Organisations II
• The International Context of Knowledge and Information Management I
• The International Context of Knowledge and Information Management II

Topics covered:

• The Nature of Business and Management Research and Consultancy
• Formulating and Clarifying the Research and Consultancy Topic
• The Practice of Management Consulting
• Negotiating the Scope of Work / Developing a Research Proposal
• Consulting as a Profession: Business research methods and practice
• Formulating the Research Design, Negotiating Access, and Research Ethics
• Understanding Research Philosophies and Approaches
• Critically Reviewing the Literature
• Applicable Models for Consulting and Research
• Selecting Samples and Using Secondary Data
• Collecting Primary Data through Observation
• Collecting Primary Data Using Semi-Structured, In-Depth, and Group Interviews
• Collecting Primary Data Using Questionnaires
• Analysing Quantitative Data and Qualitative Data
• Writing and Presenting the Project Report