MSc in International Marketing Syllabus

Understand the theory and practical competencies required to investigate, comprehend and innovate effective global marketing strategies relating to a firm’s strategic corporate and business intent. You will research and evaluate the relevant data in order to responsibly predict future trends and emerging patterns in global business, and learn how to ensure the longevity of your firm’s market success.

Learn how organisations cultivate identities in order to innovate globally competitive marketing campaigns. By focussing on corporate communication strategies, you will be comprehensively trained in the modern techniques used to adapt and maintain a strategic corporate reputation in the ever-changing face of global business.

This module covers strategic audits, key issue prioritisation, and risks companies face that jeopardise meeting future objectives. You will learn about the application of a range of financial and risk models that support the assessment of an organisation’s vision, mission and strategic marketing objective.

Acquire detailed insight into international marketing concepts and tools for emerging markets, and how these are applied across a range of business cases. Focus on both micro and macro market perspectives, and develop the skills necessary to anticipate and adapt global market shifts. Get equipped with the knowledge, skills, and competencies to research, understand and interpret changing international marketing environments.

The research method and dissertation module carries 60 credits - the most credits out of all modules that you will study. You will learn the theory and practical research skills to critically evaluate business issues and activities in a real-world professional context by specialising in a topic of your choosing.