Digital Marketing and Social Media

The Master in Strategic Marketing (Digital Marketing and Social Media) equips graduates with the essential digital and social media skills for global marketing careers.

Start Dates

January, April, July, October.

Duration

18 - 36 months

Fees

£7,000

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Master in Strategic Marketing (Digital Marketing and Social Media)

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Become an expert in the modern strategic use of digital marketing in all its forms, and get the marketing career you deserve.

Digital marketing channels have moved to the forefront of global marketing communications, creating huge industry demand for professionals with specialised skills. This programme prepares you to meet that need. As well as examining core concepts in strategic marketing management, consumer behaviour and research, and integrated marketing communication, you will also gain specialist knowledge of social media communication channels – a staple in modern global business today.

Learning Outcomes

Graduates of the Master in Strategic Marketing (Digital Marketing and Social Media) programme will possess career-ready skills in:

Digital marketing
Social media utilisation for brand building
Strategic, global, and cross-cultural marketing management
Internet communications
Consumer behaviour and research methodology

Online Delivery

You will study your programme with London School of Business & Finance. Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

Professionally produced video lectures created by leading business practitioners
A designated tutor who will provide support and feedback throughout your programme
Case studies and discussion questions to enhance your understanding of theory in context
Downloadable e-books and free library resources to aid your assignment writing and research
Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world

Entry Requirements

UK undergraduate degree or equivalent – any subject area
English levels 5.5 IELTS (5.5 in all bands) or equivalent*
Relevant work experience is an asset, but no work experience is required

Syllabus

The Master in Strategic Marketing (Digital Marketing and Social Media) online degree was developed considering modern trends and the constant evolution of the field. It is a truly practical course providing you with the key expertise required to succeed. You can view the topics covered during the programme in detail by clicking on the relevant module below.

You will start the programme with the core modules, after which you will specialise based on your chosen 3 specialist modules. In order to complete the programme you have to finish all 6 modules as well as the Integrative Research and Consultancy Project.

Follow this link to see the full programme syllabus.

Class Profile

Information based on the classes of January and March 2017.

Testimonials

My Master in Strategic Marketing helped me in starting my own business. We now have 16 employees.

— Ana Monica Stanel, Romania

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