Global Marketing

The Master in Strategic Marketing (Global Marketing) offers graduates with global ambitions a hallmark qualification of excellence for today’s marketing careers.

Start Dates

January, April, July, October.

Duration

18 - 36 months

Fees

£7,000

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Master in Strategic Marketing (Global Marketing)

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Gain cross-cultural marketing and international strategic business development experience to enhance your international employability, and get the career you deserve.

This master’s degree explores global market differences and opportunities, while giving you the tools needed to develop effective integrated marketing plans. You will be fully prepared to keep up with changes in the global marketing field, while developing measurable international business strategies, and making use of practical expertise which can be immediately applied in the workplace.

Learning Outcomes

Graduates of the Master in Strategic Marketing (Global Marketing) programme will possess career-ready skills in:

Strategic, cross-cultural marketing processes
Managing campaigns across diverse regions and markets
Advertising and promotion from a global perspective
International customer relationship maintenance
Luxury brand and internet marketing

Online Delivery

You will study your programme with London School of Business and Finance. Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

Professionally produced video lectures created by leading business practitioners
A designated tutor who will provide support and feedback throughout your programme
Case studies and discussion questions to enhance your understanding of theory in context
Downloadable e-books and free library resources to aid your assignment writing and research
Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world

Entry Requirements

UK undergraduate degree or equivalent – any subject area
English levels 5.5 IELTS (5.5 in all bands) or equivalent*
Relevant work experience is an asset, but no work experience is required

Syllabus

The Master in Strategic Marketing (Global Marketing) programme structure is designed to educate you on various aspects of international marketing, including the valuation of the marketing environment, strategy development, cross-cultural communication and project management. The course blends essential theoretical knowledge with practical skills, while exploring how the field works.

You will start the programme with the core modules, which you can view by clicking on the relevant module in the section below. After completion of the core modules, you will specialise based on your choice of 3 specialist modules. In order to complete the programme, you have to finish all 6 modules and the Integrative Research and Consultancy Project.

Follow this link to see the full programme syllabus.

Class Profile

Information based on the classes of January and March 2017.

Testimonials

You could review the videos in your own time, take your notes, and stop and review them as often as needed!

— Carly Marie Caruana, Malta

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