Sales Management

The Master in Strategic Marketing (Sales Management) offers graduates a double qualification in advanced sales strategy and operations for the global professional.

Start Dates

January, April, July, October.

Duration

18 - 36 months

Fees

£7,000

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Master in Strategic Marketing (Sales Management)

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Specialise in international sales operations, integrated communications, and promotions management, and take your marketing and sales skills worldwide.

An essential component for success in most organisations is an effective management of sales operations. With this in mind, you’ll gain expertise in strategic marketing management, consumer behaviour and research, integrated marketing communication, as well specialised competencies in customer relations management, strategic sales management, and advertising promotions management.

Learning Outcomes

Graduates of the Dual Master in Strategic Marketing (Sales Management) programme will possess career-ready skills in:

Strategic sales management
Advertising and promotion management
Public and customer relations management
Consumer behaviour and research methodology
Integrated marketing communications

Online Delivery

You will study your programme with London School of Business & Finance. Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

Professionally produced video lectures created by leading business practitioners
A designated tutor who will provide support and feedback throughout your programme
Case studies and discussion questions to enhance your understanding of theory in context
Downloadable e-books and free library resources to aid your assignment writing and research
Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world

Entry Requirements

UK undergraduate degree or equivalent – any subject area
English levels 5.5 IELTS (5.5 in all bands) or equivalent*
Relevant work experience is an asset, but no work experience is required

Syllabus

You will start the programme with the core modules. After completion of the core modules you will proceed with 3 specialist modules. In order to complete the programme, you have to finish all 6 modules and the Integrative Research and Consultancy Project (by submitting a final project).

Follow this link to see the full programme syllabus.

Class Profile

Information based on the classes January and March 2017.

Testimonials

My Master in Strategic Marketing helped me in starting my own business. We now have 16 employees.

— Ana Monica Stanel, Romania

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