Strategic Marketing
The Advanced Diploma in Strategic Marketing hones your skills in strategic marketing, policy issues, global business management, and the ethics of marketing.
Start Dates
1st and 15th of every month
Duration
3 to 9 months
Fees
£2,850
Award
London School of Business & Finance
Discover how to create an organisation’s marketing vocabulary, and learn the techniques that contemporary marketers use to drive sales.
The Advanced Diploma in Strategic Marketing consists of three modules; Advanced Marketing Design and Strategy, which introduces you to the creation and execution of a business plan from start to finish; Policy Issues in the Global Economy, where you will study how international business operations are affected by international agreements; and finally, Global Business Management module, where you will learn how international trade and investment influence the global business environment.
Learning Outcomes
Graduates of this advanced diploma programme will possess career-ready skills in:
- Globalisation’s impact on international marketing performance
- How trade, investment, and economics interplay with the global marketing environment
- The execution of a marketing plan from start to finish with contemporary marketing tools
- How international marketing operations are affected by international agreements, immigration and financial crises, and tax laws
Online Delivery
Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:
- Professionally produced video lectures created by leading business practitioners
- A designated tutor who will provide support and feedback throughout your programme
- Case studies and discussion questions to enhance your understanding of theory in context
- Downloadable e-books and free library resources to aid your assignment writing and research
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
Entry Requirements
- A good level of English language ability is recommended
- Relevant work experience is an asset, but no work experience is required
Syllabus
There are three modules in the Advanced Diploma in Strategic Marketing course. Each module consists of a list of sub-topics which include:
- Advanced Marketing Design and Strategy – creating and executing a business plan, marketing design
- Policy Issues in the Global Economy – immigration and financial crises, tax laws, international business operations
- Global Business Management – international trade and investment, economic integration, globalisation
Class Profile
Based on all online student classes of 2016
Testimonials
I loved the international aspect of studying online. It’s a very rewarding learning environment. I am absolutely happy with my choice, I’d do it again.