Skills and abilities: Strong communication and leadership skills, combined with IT capability, and clear planning and organisation.

What you’ll be doing: Sales manager responsibilities emphasise maximising revenue for a particular product or area, such as business-to-business. Typical day-to-day responsibilities include:

  • Recruiting, training and managing sales representatives
  • Allocating responsibilities such as sales areas or specific products
  • Developing strategies and setting sales targets
  • Monitoring staff, providing feedback, and coaching towards targets
  • Compiling, analysing, and reporting on sales figures
  • Keeping awareness of products and competitors

Career progression: You could begin as a Sales Representative, before handling roles such as Sales and Marketing Manager. With a strong sales record and experience, you may adopt the responsibility of larger sales areas, Sales Director, Regional or National Sales Manager. Alternatively, you may wish to apply your experience to a different role, such as marketing.

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